*Leading Patient-Centered Maternal Care and Increasing Patients' Satisfaction  

*Teaching Medical Caregivers to Establish Rapport and Coach for Better Outcomes  

*Expanding Nurses' Labor Support Techniques and Strategies Supporting the VBI  


With the current efforts made by several organizations including ACOG, the WHO, and the CMQCC, to reduce cesarean rates and support the vaginal birth initiative (VBI), it becomes evident that nurses' clinical skills are not enough. L&D nurses are called to practice as change agents in our society, and to lead birthing women to optimally perform during their birth. Coaching is the art of leading individuals toward achieving their desired goals and accomplishing a desired change. The coaching for childbirth approach taught by Birth Coach Method allows obstetric professionals to coach and lead their patients by establishing a new type of relationships with their patients. We are committed to enrich nurses and OBs with the coaching principles and strategies, practiced by coaches in a vast variety of coaching fields, in order to allow them to elicit patients' engagement and increase patients' satisfaction. Our workshop combines coaching skills with traditional labor support techniques that has always guided and supported birthing women


Women's satisfaction has more to do with the way they conduct themselves and the way they are treated, than with the actual clinical features of their labor (Penny Simkin).


Nurses' Workshop

Integrating Coaching and Labor Support Tools into L&D Nursing; A Pathway to Patient-Centered Care and Safe Vaginal births . A one day workshop, CE approved (8 credit hours) by the California BRN.

 To learn about the objectives and teaching methods of this workshop, click HERE

First we listen: We begin every workshop by listening and recognizing the challenges of both sides in the relationships: nurses and their patients, with respect to the VBI goals and the reforms in maternal care towards eliciting patients' autonomy and satisfaction.  

Then we suggest and lead: As we progress with our workshop, the coaching approach and strategies are offered as the optimal resolution to these challenges. The coaching relationships are client-centered relationships and as such can be the pathway to patients' engagement, accountability ,optimal performance in childbirth, and a higher satisfaction level.  

Lastly, we practice: Only after we learn the coaching skills needed for patient-engagement, we can lead them to actively use labor support tools. Our workshop offers 3 hours of hands-on labor support, practiced in correlation with labor phases and stages and with the goal of facilitating labor progress - the main component of vaginal safe birth. 

Physicians' Talks

Creating a cultural change in maternal care is no different than inviting a change in corporate organizations; it works best when everybody is on the same page! 

In order for nurses to integrate the coaching approach into their practice, and to apply the hands-on labor support techniques that increase vaginal birth rates, they need to team up with the obstetric gynecologist they work with and feel supported by them.

I offer inspirational and eye-opening brown bag meetings, tailored to OBGYN clinic members. These talks, lasting 45-60 minutes, lead OBGYNs to better communicate with both nurses and their patients by:

  • Learning how to make rapport and establish partnership with both nurses and patients. 
  • Understanding the challenges of both nurses and patients as they work toward achieving the VBI goals. 
  • Seeing patients as experts in their own lives
  • Using powerful coaching questions to clarify beliefs and situations and explore options. 


Each participant in our nurses' workshop recieves two gifts:

  • An open access to our audio-visual guide Practicing for an Active Birth, streamed by Vimeo. This gift will reenforce the implementation of all the labor support techniques which were taught and practiced during the workshop. 
  • A copy of our printed guide The Art of Coaching for Childbirth. This resource will allow the nurse to deepen her understanding of the value and benefits of integrating the coaching approach, principle and strategies into the nursing practie. In addition, the guide offers a wealth of coaching questions and exercises that are ready for nurses to practice in L&D. 

In addition to the contact hours, offered in workshops and talks, Birth coach Method offers a wealth of online classes and webinars which can serve your staff as an enforcement; a monthly or quarterly reminder of the coaching strategies and their integration in L&D. You purchase a one time access and the whole staff can benefit!



Here are some of the things nurses said when they were asked: "What are you taking out from the workshop?"

  • "The workshop is so relevant. In 15 years of practice, I never had the chance to practice all the valuable techniques to support a woman in labor. Especially the many tools to help a posterior baby rotate. I think we should have a bi-monthly refresher workshop with you because I can't imagine any of us remember all of them." 
  • I love having the verbal coaching as my strategy to give the power back to my patient; to help her own the birth. It’s a relief to be able to ask her: “Which steps did you take in order to achieve this birth plan?” and make her understand that I can’t be the only one accountable for her desired birth.”
  • “It was an important lesson for me to recognize how fast and irresistibly we are all responding to a patient’s request for an epidural by running to get the anesthesiologist. We can’t assume that the mother knows the dramatic difference in her birth experience after taking epidural. And you are right, it might just be her way of asking for our support...saying that she is in pain. We need to take the time to provide her with the right support and information, suggest a coping position or apply massage...she might be able to avoid it.”
  • “The mirroring, definitely. I will never again enter the room and greet a new patient without matching her body position, her breath work, or her tone of voice. It makes so much sense now after the rapport exercise.” 
  • "The coaching questions are so valuable. I can’t wait to ask every patient: “How can I best support you right now? It’s such a simple way to understand her beliefs and personal needs."  


Hello, I’m Neri Life-Choma

I am celebrating 20 years of leadership in the field of childbirth support. Throughout my career, I have been honored to provide doula support and teach childbirth ed. classes to hundreds of expectant couples, and to direct two birth resource centers. I am also a doula leader in my community at the Sounth Bay Area, California. 

In 2008, I began integrating the principles and strategies of coaching into childbirth support. It has been so rewarding in terms of clients' autonomy, accountability for their process, and satisfaction levels, and it has led to a remarkable increase in unmedicated vaginal births rates; I felt I must share this approach with the whole world! So I founded Birth Coach Method with the goal of leading doulas and CBEs to integrate coaching into childbirth support; look at our site to see the wealth of online classes, workshops and webinars we offer! In 2016 I published the printed guide The Art of Coaching for Childbirth. It is my absolute honor to receive the recognition of the BRN as a continuing education provider.

I am committed to lead patient-centered and safe maternal care in order to increase vaginal birth rates and patients' satisfaction. By integrating the principles and strategies of coaching into the practice of multi professional maternal care teams, we can lead birting mothers to be accountable for the afety of their birth process and to optimally perform during their birth. It is also my hope to build the bridge between doulas and L&D staff. I am honored to recieve the recogniton of the BRN as a continung education provider. 

Education & Milestones 

  • BA in Film and Television, Tel-Aviv University, Israel.
  • MA in Cognitive Science, Tel-Aviv University, Israel. 
  • Birth Doula and Childbirth Education Training, Jerusalem Israel.
  • Group Leadership, Ministry of Education, Israel.  
  • Hypnotherapy at HTI, Marin County, California.
  • Transformational Life Coaching, Sophia Univ. Palo Alto, CA. 
  • Spinning Babies with Gail Tully.
  • NLP practitioner training with Dr. Matt James and The Empowerment Partnership.


  • 2003-2005 Director at Blossom Birth Palo Alto, CA. 
  • 2008 - Established Bay Area Doula Training in affiliation with Bay Area Maternity & Women's Health
  • 2011 - Published Practicing for an Active Birth (DVD) 
  • 2014 - Founded Birth Coach Method.
  • 2016- Published the printed guide The Art of Coaching for Childbirth.
  • 2017 - Became a BRN CE approved provider. 


Birth Coach Method's Advisory Commitee: 

Olga Libova, DNP, CNM, RN Midwife, taking care of mothers and babies in Silicon Valley, Ca Perinatal Nursing Faculty, De Anza College Nursing program Alit Ronen, RN, CNM (Israel) Practicing in L&D at UCLA Santa Monica, LA since 1991.  

The only no-cost resource the medical system can profit from is -- the patient! Patient-engagement is the key to higher satisfaction and better maternal care.